Recast Vintage
Logo Design | Brand Identity | Naming & Messaging
Recast Vintage is a small business started by two sisters with a love of all things vintage. Looking for a way to slow the impact of fast fashion, they started upcycling clothing and eventually grew their shared hobby into a business.
They collect unwanted clothing that’s destined for the landfill, and find unique ways to reconstruct them into one of a kind pieces.
The continuous loop shape in the logo is used to symbolize a closed loop system which speaks to the sustainable nature of their business. And the twist in the loop reflects their unique ability to put their own twist on things and give ordinary items an extraordinary new life.
