Walking Pad
Advertising Campaign
2023 AdFed MN Best of Student Award
2023 AdFed MN Consumer Campaign Gold Award
2023 AdFed Regional District 8 Consumer Campaign Silver Award
Walking Pad is the world’s first foldable treadmill. It’s compact, lightweight and able to fit in even the smallest of spaces. With the rise of the remote working lifestyle, consumers are looking for ways to maintain their health without leaving the comfort of their homes. Treadmill desks have been popular on social media, but not much has been seen outside of that.
This campaign aims to make people aware of this new, trendy product on the market.
The phrase “workday? walkday.” is used throughout the campaign as the key message, which is meant to signal that any workday can be turned into a walkday with WalkingPad.
