Sweet Baby Ray's
Brand Strategy | Brand Identity | Packaging Design
The Sweet Baby Ray's Barbecue Sauce brand prides itself on its homemade, traditional and award winning sauce. This logo & packaging redesign aims to showcase their best qualities.
By developing this flame & grill mark logo, I aimed to create a visual identity that would instantly connect with people, and bring to mind memories of sizzling grills and unforgettable backyard cookouts.
With a simplified, more sophisticated color palette and a focus on typographic design elements, I think this rebrand helps elevate the look of the Sweet Baby Ray’s brand to its award winning status.
